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Discuss your ideas with like-minded people that will inspire and support you

Ways to Promote Your Business

Local newspaper & publication contacts:

The Papers

Ink Free News

Kathy Sponseller

James Kroemer

Kosciusko Visitors Bureau

Syracuse – Wawasee Chamber

News Now Radio  woody@Kensington.Media

Lake City Saver


Local Radio Station Advertising at the Wawasee High School – The Mix 93.7 Warrior Radio

Contact: 574-457-3147 x2922


The Syracuse Lions Club sign on Huntington St., Syracuse – contact: Jerry Wright 574-457-3494


  • Create a Facebook Page or group for your business


  • Create an Instagram Page for your business


  • Get business cards made up and make sure you hand them out to everyone you know, add your menu of services


  • Create a Twitter account


  • Create a LinkedIn Account for your business


  • Post photographs of your products and staff on social media every day


  • Write a letter of introduction and email it out to all the people you admire


  • Join local business clubs and Facebook pages and groups to talk to other business owners in the same space


  • Send a handwritten note to neighborhoods with a photo of one of your products, menus, etc.


  • Create a blog feature on your website to address frequently asked questions about your product and share on social media


  • Send thank you cards to your clients


  • Work with other same-sized businesses to offer giveaways


  • Ask your customers for testimonials and list them on your website


  • Create a website for your business


  • Make flyers or brochures about your business and distribute them


  • Organize a group with non-competitive business in your area and agree to cross-promote


  • Volunteer to be a speaker and speak about the importance of the benefits of your product


  • Talk to the media and arrange a deal to promote your product


  • Ask for customer referrals


  • Ask customers for their email address where you can send information about your product


  • Give coupons that entitle customers to discounts for your products


  • Regularly update your social media accounts


  • Offer a free trial or a sample of your product in return for a review or mention


  • Participate in trade shows and rent a booth where you can sell your products


  • Use stickers or magnets of your product and brand that can be placed in cars or fridge


  • Put your brand name and a contact number in your little giveaways such as fans, tumblers, pens, etc


  • Create an attention-grabbing tagline for your brand or product


  • Make a video about your product and upload it on YouTube


  • Arrange for an advertisement on a phone message that plays your promotions during calls that are on hold

  • Use window decals with your latest offers on your retail shop


  • Send birthday coupons and rewards to people in your mailing list


  • Make a publicity stunt that the media might be interested to capture


  • Do charity events like free food for the homeless or any charity work while promoting your product


  • Paint your brand on your car


  • Print your brand on your shirt when promoting your product


  • Start a contest


  • Reward your loyal customers and feature them every month


  • Use Google Pay Per Click ads and Facebook ads to advertise your product


  • Sponsor a community organization or local sports team


  • Know your customer’s needs and update your product


  • Join your local chamber of commerce and small business groups



  • Create a snazzy logo and tagline


  • Become a radio guest


  • Learn how to write a killer sales letter


  • Apply for business awards


  • Write articles


  • Create/update a marketing plan


  • Start a podcast


  • Get your site on industry-specific review sites


  • Set up your Yelp Page


  • Be active in your neighborhood


  • Hire a teenager to stand by the road and hold up your sign


  • Offer a free class or seminar

  • Donate magazines and books to any business with a waiting area


  • Create tip sheets on your area of expertise


  • Do a demo


  • Go over-the-top with your holiday decor


  • Hire the local high school cheerleaders


  • Have a great window display


  • Hire brand ambassadors


  • Attend local networking events


  • Create an affiliate program for Chamber members


  • Build an email list


  • Live stream video


  • Collaborate with a partner to create advertising to share


  • Host a give away


  • Set up automatic posts through Hootsuite, Buffer, Postplanner, etc

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