Coaching
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Ways to Promote Your Business
Local newspaper & publication contacts:
The Papers sstump@the-papers.com
Ink Free News dan.spalding@inkfreenews.com
Kathy Sponseller ksponseller@goshen.org
James Kroemer jim.kroemer@gmail.com
Kosciusko Visitors Bureau jillboggs@koscvb.org
Kolin.Chandler@indianamediagroup.com
Syracuse – Wawasee Chamber info@swchamber.com
News Now Radio woody@Kensington.Media
Lake City Saver chris@greatdealsmagazine.net
Local Radio Station Advertising at the Wawasee High School – The Mix 93.7 Warrior Radio
Contact: 574-457-3147 x2922
The Syracuse Lions Club sign on Huntington St., Syracuse – contact: Jerry Wright 574-457-3494
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Create a Facebook Page or group for your business
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Create an Instagram Page for your business
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Get business cards made up and make sure you hand them out to everyone you know, add your menu of services
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Create a Twitter account
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Create a LinkedIn Account for your business
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Post photographs of your products and staff on social media every day
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Write a letter of introduction and email it out to all the people you admire
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Join local business clubs and Facebook pages and groups to talk to other business owners in the same space
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Send a handwritten note to neighborhoods with a photo of one of your products, menus, etc.
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Create a blog feature on your website to address frequently asked questions about your product and share on social media
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Send thank you cards to your clients
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Work with other same-sized businesses to offer giveaways
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Ask your customers for testimonials and list them on your website
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Create a website for your business
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Make flyers or brochures about your business and distribute them
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Organize a group with non-competitive business in your area and agree to cross-promote
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Volunteer to be a speaker and speak about the importance of the benefits of your product
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Talk to the media and arrange a deal to promote your product
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Ask for customer referrals
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Ask customers for their email address where you can send information about your product
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Give coupons that entitle customers to discounts for your products
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Regularly update your social media accounts
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Offer a free trial or a sample of your product in return for a review or mention
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Participate in trade shows and rent a booth where you can sell your products
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Use stickers or magnets of your product and brand that can be placed in cars or fridge
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Put your brand name and a contact number in your little giveaways such as fans, tumblers, pens, etc
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Create an attention-grabbing tagline for your brand or product
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Make a video about your product and upload it on YouTube
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Arrange for an advertisement on a phone message that plays your promotions during calls that are on hold
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Use window decals with your latest offers on your retail shop
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Send birthday coupons and rewards to people in your mailing list
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Make a publicity stunt that the media might be interested to capture
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Do charity events like free food for the homeless or any charity work while promoting your product
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Paint your brand on your car
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Print your brand on your shirt when promoting your product
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Start a contest
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Reward your loyal customers and feature them every month
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Use Google Pay Per Click ads and Facebook ads to advertise your product
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Sponsor a community organization or local sports team
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Know your customer’s needs and update your product
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Join your local chamber of commerce and small business groups
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Create a snazzy logo and tagline
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Become a radio guest
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Learn how to write a killer sales letter
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Apply for business awards
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Write articles
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Create/update a marketing plan
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Start a podcast
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Get your site on industry-specific review sites
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Set up your Yelp Page
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Be active in your neighborhood
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Hire a teenager to stand by the road and hold up your sign
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Offer a free class or seminar
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Donate magazines and books to any business with a waiting area
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Create tip sheets on your area of expertise
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Do a demo
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Go over-the-top with your holiday decor
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Hire the local high school cheerleaders
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Have a great window display
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Hire brand ambassadors
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Attend local networking events
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Create an affiliate program for Chamber members
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Build an email list
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Live stream video
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Collaborate with a partner to create advertising to share
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Host a give away
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Set up automatic posts through Hootsuite, Buffer, Postplanner, etc