Local newspaper & publication contacts:

​

ann.showalter@goshennews.com

ltomaszewski@elkharttruth.com

The Papers  sstump@the-papers.com

Ink Free News  dan.spalding@inkfreenews.com

suek@timesuniononline.com

Kathy Sponseller   ksponseller@goshen.org

James Kroemer  jim.kroemer@gmail.com

ed@syracusewawaseetrail.com

Kosciusko Visitors Bureau jillboggs@koscvb.org

megan@visitfortwayne.com

visitpierceton@yahoo.com

Kolin.Chandler@indianamediagroup.com

info@kchamber.com

Syracuse – Wawasee Chamber info@swchamber.com

News Now Radio  woody@Kensington.Media

Lake City Saver   chris@greatdealsmagazine.net

 

Local Radio Station Advertising at the Wawasee High School – The Mix 93.7 Warrior Radio

Contact: 574-457-3147 x2922

 

The Syracuse Lions Club sign on Huntington St., Syracuse – contact: Jerry Wright 574-457-3494

 

• Create a Facebook Page or group for your business

 

• Create an Instagram Page for your business

 

• Get business cards made up and make sure you hand them out to everyone you know, add your menu of services

 

• Create a Twitter account

 

• Create a LinkedIn Account for your business

 

• Post photographs of your products and staff on social media every day

 

• Write a letter of introduction and email it out to all the people you admire

 

• Join local business clubs and Facebook pages and groups to talk to other business owners in the same space

 

• Send a handwritten note to neighborhoods with a photo of one of your products, menus, etc.

 

• Create a blog feature on your website to address frequently asked questions about your product and share on social media

 

• Send thank you cards to your clients

 

• Work with other same-sized businesses to offer giveaways

 

• Ask your customers for testimonials and list them on your website

 

• Create a website for your business

 

• Make flyers or brochures about your business and distribute them

 

• Organize a group with non-competitive business in your area and agree to cross-promote

 

• Volunteer to be a speaker and speak about the importance of the benefits of your product

 

• Talk to the media and arrange a deal to promote your product

 

• Ask for customer referrals

 

• Ask customers for their email address where you can send information about your product

 

• Give coupons that entitle customers to discounts for your products

 

• Regularly update your social media accounts

 

• Offer a free trial or a sample of your product in return for a review or mention

 

• Participate in trade shows and rent a booth where you can sell your products

 

• Use stickers or magnets of your product and brand that can be placed in cars or fridge

 

• Put your brand name and a contact number in your little giveaways such as fans, tumblers, pens, etc

 

• Create an attention-grabbing tagline for your brand or product

 

• Make a video about your product and upload it on YouTube

 

• Arrange for an advertisement on a phone message that plays your promotions during calls that are on hold

• Use window decals with your latest offers on your retail shop

 

• Send birthday coupons and rewards to people in your mailing list

 

• Make a publicity stunt that the media might be interested to capture

 

• Do charity events like free food for the homeless or any charity work while promoting your product

 

• Paint your brand on your car

 

• Print your brand on your shirt when promoting your product

 

• Start a contest

 

• Reward your loyal customers and feature them every month

 

• Use Google Pay Per Click ads and Facebook ads to advertise your product

 

• Sponsor a community organization or local sports team

 

• Know your customer’s needs and update your product

 

• Join your local chamber of commerce and small business groups

 

• Learn the most likely places to find clients

 

• Create a snazzy logo and tagline

 

• Become a radio guest

 

• Learn how to write a killer sales letter

 

• Apply for business awards

 

• Write articles

 

• Create/update a marketing plan

 

• Start a podcast

 

• Get your site on industry-specific review sites

 

• Set up your Yelp Page

 

• Be active in your neighborhood

 

• Hire a teenager to stand by the road and hold up your sign

 

• Offer a free class or seminar

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• Donate magazines and books to any business with a waiting area

 

• Create tip sheets on your area of expertise

 

• Do a demo

 

• Go over-the-top with your holiday decor

 

• Hire the local high school cheerleaders

 

• Have a great window display

 

• Hire brand ambassadors

 

• Attend local networking events

 

• Create an affiliate program for Chamber members

 

• Build an email list

 

• Live stream video

 

• Collaborate with a partner to create advertising to share

 

• Host a give away

 

• Set up automatic posts through Hootsuite, Buffer, Postplanner, etc